I see the same crappy abdominal commercials and narrow minded points of view in
articles and magazines! They all seem to have one goal in mind! Make you feel
utterly and totally helpless without their pill, potion, tonic, ab machine, or
convincing sell of their ‘expertise’. Save your time and money, don’t buy into their lies.

The truth about the fitness industry is that they are like any other industry concerned only about money. That may seem harsh, but the truth is that every gym, supplement manufacturer, vitamin shop, and TV exercise equipment peddler is concerned about making a profit. The fitness industry is a multi-billion dollar industry (that’s right billion with “B”) and companies are trying to capitalize on the fad obsessed, superficial, materialistic culture in the developed world. These companies range from your local gym, supplement manufacturers, and television advertisers, and all they want is access to your wallet (or credit card, that’d be fine too).

The truth about your local gym/fitness club is that they want you to fail. They know that people will make a New Years resolution to get in shape, apply for a membership in January (the busiest time in the gym and worst time to join) and know that 20% to 30% will drop off within the next 90 days. This is actual information gleaned from working at a large national fitness club chain. And do you know what’s even more nefarious? They don’t care if you stop coming at all. As long as your monthly dues make it into their bank account, they don’t care if you attend their gym or not. In fact they’d prefer if you don’t, it eliminates wear and tear on the machine and facilities. And if you’re ever in a situation where you feel pressured by a sales person, walk away.

The hidden truth about supplement manufacturers, vitamin shops and the supplement industry is that they know you’ll pay exorbitant amounts of money for something with only a smidgen of scientific evidence to back it up. Creatine helped to build muscle mass in a study of 12 Danish bobsledders? Terrific, lets spin that into a marketable sound bite and run it. The fact is a majority of vitamins and supplements either have unproven effects, or can’t be absorbed entirely by the body and are eliminated through waste. Or as a European doctor friend once put it “Americans have the most expensive pee in the world”.

And the simple truth about those television sales people who are selling the newest ab-lounge, ab-blaster, or home treadmill is that they know that enough people are going to buy their product to make it worth their advertising dollars. They know their product doesn’t work, but they also know there’s enough gullible people out there who’ll buy an expensive clothes hanger, because that’s what that product will likely turn into. Remember that you can never, ever spot reduce. Any machine that specifically targets your abs, thighs, whatever, is lying to you. You can have the tightest, most well defined abs in the world, but if there is a layer of fat over them because you don’t do cardiovascular exercise, you’ll never see them.

So despite all this negative talk is their an answer to the fitness industry? Yes. You need to realize that they’re an industry, focused on making money. If you accept that, realize their motivations and intent, you can make better decisions. And realize that fitness isn’t going to come overnight, but is a lifestyle change involving a healthy diet, regular exercise, proper amounts of sleep, and exercise your most powerful muscle common sense. With a well balanced diet full of fresh fruit and vegetables, whole grains, and little processed food, you don’t need to take vitamins. And with a comprehensive exercise program, you may not need to go to a gym. Make the decisions on your own without salespeople influencing you – and don’t forget to flex that common sense muscle.